Just like our skin, winter takes its toll on our hair; think fly-aways, dry scalps and a severe lack of moisture.

Inconvenient at the best of times, as the Christmas party invites wade in the idea of a parched, lifeless barnet is far from ideal but, what’s a girl to do?

Luckily, the beauty world has got your back with a wave of new-fangled products specially formulated to breathe a little life into your locks. In the winter especially, hair needs plenty of TLC but there are plenty of things you can do to keep it looking tip top.

Your first port of call is to invest in a moisturising shampoo and conditioner but it’s not just about the product, what you do with it matters too. GHD ambassador Zoe Irwin says that giving your scalp a good massage every day could lead to thicker, glossier tresses.

“Massaging your scalp daily for 10 minutes has an incredible effect on the hair. It will relieve tension and also increase the blood flow for thicker, healthier hair.” She also attests the importance of regular treatments like hair masks that can work to prevent and repair already damaged hair cuticles.

“The underneath section of hair is the part that gets the most abuse. It gets rubbed by your top, coat, scarf, when you sleep etc. But it’s this part of your hair that will make it look and feel healthier if it’s looked after. Use the ghd Advanced Split End Therapy (£19.95) which helps bind broken fibres together to strengthen fragile and damaged hair.”

While heat and friction are the obvious culprits when it comes to damage, for many of us, they’re an inevitable necessity. If you can’t go without heat styling opt for a tool that’s kinder to your hair.

“Invest in a quality hairdryer for fast and efficient drying and to reduce heat damage. The ghd aura® professional hairdryer reaches a maximum temperature of airflow of 137°C; this is the optimum temperature to style hair without causing damage. Plus, with Laminair® Technology, the ghd Aura hairdryer delivers a 65% more concentrated air stream for fast drying and ultra-smooth hair which is 38% shinier,” says GHD ambassador, Adam Reed.